INTRO
MEET MY MONSTER
PINE Software Design was asked by Engineers Without Borders Canada, abbreviated EWB or ISF, which is a non-governmental organization devoted to international development, to create a unique platform that will generate the monster images according to the user's answers.
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EWB has a high active chapter network of +30 universities, hundreds of engaged donors, and a more passively engaged online following of +10,000 community members. Ideally, they are planning to hit as broad an audience as possible so that when they discuss the findings of their survey with government officials they can talk about the Canadian public at large inclusively.
PLATFORMS
Desktop
Mobile
OUR ROLE
User Experience
Creative Concept
Design Direction
Creative Development
Wireframing
Prototyping
Canada's Minister of International Development announced that Canada is contributing $485 MIL more to the global fight against COVID-19!
That's a win for the Meet My Monster campaign!
PROJECT
Engineers Without Borders created a 10 question survey aimed at exploring people's experience with the COVID-19 pandemic and then placing it in a global context.
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Each answer results in an attribute that will be added to the participant's monster and the entirety of the creature will be revealed at the end of the quiz.
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The points of this tool are to acknowledge that everyone has had certain challenges brought on by the pandemic but that and some people's "monsters"- or hardships - are bigger and scarier than others and we need to ban together to take these monsters down.
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PINE Software Design had a great chance to be a part of this important nowadays project.
DESIGN DIRECTION
DESIGN STANDARDS
Wireframes and prototypes – multiple solutions to find the best possible user flow
It took many iterations, ideas, and tests within our team to get a common agreement. The process was meant to be simple even for a grandpa. The most challenging parts were selecting only the most needed functionalities to fulfill needs, identifying, and removing redundant actions.
The monstrous realities COVID-19 brings about are unique to each of us. The pandemic is unearthing deeply rooted and systemic inequities here in Canada, and across the globe. This campaign is a moment for all of us to be seen – and for us to reflect on how the pandemic is affecting us. Through creative exploration, self-actualization, and collective action, we can do our part to make things less scary, and achieve our goals. It’s time we face our monsters head-on and take them down together.
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